Wednesday, May 20, 2009

Yogurtland or Redmango? Freedom or Limit?

On Monday, after studying for my criminal justice final in the library, my friend and I decided to drop by Yogurtland that was next to our school. Surprisingly, even at 9:30 PM, there were people, mostly CSULB students, lined up to fill their cups with these “fat free” frozen dairies. As lines became shorter and I was near the yogurt machines, I realized there were too many flavors to choose from. Inside my mind, I was struggling on which yogurt flavor I wanted in my cup. In the end, after moments of frustration, I chose the French Vanilla flavor, not because I wanted to, but because there were people behind me and I didn’t blockade their way. Even as I pulled the machine lever, I had hard time deciding on the amount of yogurt on my cup. To my dismay, I put too much yogurt on my cup, having barely any space for toppings, except for about three slices of banana and mochis. As we left the building, I left the place in frustration, wishing for Red Mango instead.
Yogurtland offers too much freedom to their customers, causing the them to overload their cups to satisfy their greedy desire. Since it is our greedy human nature to desire more than enough it is necessary, it is hard for us to put adequate amount of yogurt or toppings in our cups. Even in the beginning, because my desire was to try different types of yogurts, I chose French Vanilla in the end because I took too long to decide and people were anxiously waiting behind me. Just like my experience in Yogurtland, I was carried away by my desire to eat yogurt. Because of this, I only had space to put three slices of banana and only handful of mochis. In the end, I was unhappy with the choices that I committed and regretted on coming here. Because I had too much freedom over my yogurt cup, I made bad decisions in the process. Red Mango, on the other hand, puts limits on our freedoms. First of all, there are only two flavors to choose from: Green Tea and Plain Tart. Since there are only two choices to pick from, it helps people like me to choose swiftly. Secondly, since the Red Mango workers are well trained staff, they put adequate amount of yogurt and toppings on our cups. Though they give us the freedom to choose which yogurt and toppings that we want on our cups, they limit our greedy desires by putting just enough of it to satisfy our stomach. By putting limits to our freedom, Red Mango satisfies the customers by guiding them with their discretion.
Many people will disagree with my voicing towards Yogurtland. I am sure there are many people out there that prefer the infinite freedom that Yogurtland provides for their customers. However, I prefer Red Mango’s guidance.

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